Alicia Felton is a passionate hair and makeup artist with over 25 years of experience in the beauty industry.

Her journey began in 1995, when she left a corporate career to pursue her love for beauty. Alicia’s decision to attend cosmetology school opened the door to a fulfilling creative career that allowed her to blend her artistic talents with her passion for making others look and feel their best. After 14 years as a full-time stylist, Alicia co-owned a salon for four years before taking the bold step to purchase her own salon, which she has successfully run for almost seven years.

Throughout her career, Alicia has faced her fair share of challenges, including building and maintaining a reliable team, navigating the financial pressures of salon ownership, and adapting to the changing landscape of the beauty industry during the COVID-19 pandemic. Her ability to pivot, offering virtual makeup classes during the pandemic that evolved into the popular "Sip and Slay" hands-on classes, is a testament to her resilience and innovation.

Alicia specializes in creative hairstyles and natural glam makeup, transforming her clients into the best versions of themselves. What sets her apart is not only her diverse skill set but also the deep relationships she builds with her clients. Her success is rooted in patience, humility, and a genuine love for her craft, combined with a constant drive for learning and improvement.